Summary Response about The Radio in Modern Life

The article of “The Radio Broadcasting in Modern Life” that was published in http://www.publishyourarticles.net/knowledge-hub/essay/an-essay-on-the-radio-broadcasting-in-modern-life/1236/ mostly tells us about the using of The Radio Broadcasting in this Modern period. Milan Chaterjee as the author of this article said that Radio Broadcasting is one of the communication channels, which have a strong competition with television, give education to all people, is a good ways for commerce and business. The author just thinking about the important and the useful of the Radio Broadcasting without consider how it can be applied in this Modern period. Now, we are living in the development of social media that giving all the news in this world. In my opinion, all people in the country get the news by opening their social media in her mobile phone or computer. I think these important of Radio Broadcasting cannot be applied in this country.
            Based on the article that was writing by Milan Chaterjee, radio broadcasting is one of the communication channels that give education to all people especially for students. “Lesson on these subjects can be transmitted through broadcasting.” I think explaining the material of the lesson by the radio broadcasting cannot be applied for all subjects both for the students from the country and the village because of the development of social media. For example, mathematics and physics which are used numbers and calculation to solve the problem. These subjects need to extend clearly because of the difficult subject. In this modern period, the students in this country like studying the material through internet network. As we know, the students in International School use youtube channel to teach them about the material in the class. Their teachers give recommendation about the channel or the link to find it. In addition, the teachers like to share all about the material for every subject using their website account. In the other side, several students from the village have not facilities such as book or internet network to study about the material that was explained by the teacher. Their teacher has not gives a chance to open internet network for studying the material. The students would rather that the teacher explained the material step by step until they understand about it. “The presence of the teacher is invaluable in any knowledge for self-study materials.” (Rosenblit, 2009).
Besides that, Chaterjee as the author stated that radio broadcasting have a strong competition with television, is a good ways for commerce and business. “Radio is used for advertising” and “no amount of competition can kill it”. In this modern period, people like using social media as communication channel. It is used by people to share the news and advertising the product of online shop. They would rather to find the information by opening their social media than radio because it is easy and inexpensive. Everyone just needs to open their social media through mobile phone. People can get any information in this world every time they want. There is different from radio broadcasting that has not shared the news in every time. It has the constant schedule of the programs. In addition, social media is used by seller to advertise their product without any paying like using radio broadcasting. They must take a picture their product as interesting as they can and share it in their online shop account. If they used radio broadcasting, the consumer does not know how about the physical appearances of the product. The more interesting packing, the more attract the consumer. “The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them.” (Mangold & Faulds, 2009).The article of “The Radio Broadcasting in Modern Life” gives the readers the importance of Radio Broadcasting in education program, commerce and business, also the competition of this communication channels with television, which is lived in the development of social media and social network using internet network. Radio broadcasting cannot be applied in all subjects of the lesson, especially the subjects that using number and calculation. It is also cannot be used by the students in the village and the students in the country because they would rather to use social media than radio broadcasting. In addition, social media replaced the role of radio as communication channels which is giving the news in the world and advertising the product of online shop. So, social media is the better than radio broadcasting as communication channels. 

References:

1. Mangold, W.G., & Fauldz, D.J.(2009). Social media: The new hybrid element of the promotion mix.Business Horizons,52(4),357-365. Received from http://www.ijede.ca/index.php/jde/article/view/627/887
2. Rosenblit, S.G.(2009). Distance Education in the Digital Age: Common Misconceptions and Challenging Tasks.International Jurnal e-Learning and Distance Educations,23,105-122. Received from https://www.researchgate.net/publication/222415599_Social_media_The_new_hybrid_element_of_the_promotion_mix